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NEW BALANCE

Founded in 1906 in Boston, New Balance is one of the oldest active athletic footwear companies in existence. William J. Riley established the company manufacturing arch support and other accessories aim to improve comfort level and fit in sneakers. New Balance only produced its first sneakers, the "Trackster" in 1960, featuring a ripple sole and first running shoes to offer different widths. Fast forward to 2018, New Balance remains American-made and the iconic "N" logos, and its vintage retro silhouettes continues to garner popularity across generations.